How to Make an Impact? 

IMPACT + ?? = RESULTS  

Your advertising has to “IMPACT” listeners/viewers TO PRODUCE  RESULTS!

It’s all about “Ownership” of an audience on the day(s) of the week your commercials are to be “on-air”…the key is “repetition of message delivery” to establish Top of Mind Awareness (TOMA).

Whether it’s the “highest” or “lowest” audience “rated” station and/or channel...what is truly important to you and your marketing success is the IMPACT your advertising establishes with listeners/viewers.

The plan is to achieve a return on your investment (using “Repetition” and “Call to Action” messaging in your commercials) to establish IMPACT!

 IMPACT + COST EFFICIENCY = RESULTS

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